Utilizing an email follow up sequence for your non buyers is an important part of making sure that you get the highest ROI possible!
How?
Because this email follow up sequence gives your potential customers 3 more opportunities to engage with your lower tier offers and become buyers.
There are plenty of reasons a potential client lands on your sales page and doesn’t purchase. Most of which come down to - it's just not the right time in that instant.
How do we combat these situational objections to purchase?
We provide potential clients another opportunity to see your product in the hopes that we reach them at a better time, or at a time at which they are more inclined or have the resources to buy.
Having this process automated as part of your sales funnel will help to ensure that you have the most opportunities possible to get customers to convert, and also frees up your time so that you don’t have to go in and manually reach out to those who didn’t make a purchase.